“The venue of the project for the Lyon Biennale was the ruin of an old silk factory, an emblematic building not only for the identity of the city and its economy history, but also for its future since the whole area was living a process of gentrification that was quickly reshaping and enhancing the value of the land.
My work was more a response to that circumstances than to the building itself. I constructed a billboard structure and printed a gigantic panel, with the photograph of an empty box. The white box is a volume with proportions similar to the building, and its image was displayed as if it was advertising the future facilities to be installed. A “New development”. The old building was sold and destroyed during the exhibition and one could see the bulldozer gradually dismantling the ruins, passing behind the billboard and carrying the debris...”
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