Rafaël Rozendaal’s artistic practice comprises websites, installations, prints and writing. His work takes shape through a range of transformations – from movement into abstraction, from virtual into physical space, and from website to print – with all of them informing each other. All of his works have one thing in common: they stem from a fascination with moving images and interactivity in its most basic form. Although Rozendaal is best known for his artworks in the form of websites, he sees no hierarchy between his websites and physical works: ‘The experience that you have when you are at home using Abstract Browsing on your computer is as authentic as viewing one of the tapestries in a gallery. From my point of view: the Internet is like a waterfall, an exhibition more like an aquarium’.
His series Abstract Browsing tapestries draw an analogy between the pixel and the loom, and transform the Abstract Browsing plugin to tapestries depicting the underlying structure of websites such as Twitter and Google. Similar to the tapestries, the lenticular paintings are a way of translating digital work into the physical world. The colourful, multi-layered works evoke a sense of movement when the viewer walks walk past it.