Title of ArtworkPizzagate
Year of Origin2017
    400 x 500 x 280 cm
Collaboration/Shared Production/Researchn/a
Medium/Type of Artwork
Light Source
Light-Optical Factors
History of a work
2018KölnWARREN NEIDICH NEUROMACHT – Noise and the Possibility of a Future Gallerie Priska PrasquerLink
2017ExhibitionsVeniceZuecca ProjectsLink

Pizzagate (2017) is a large-scale neon sculpture shaped like the iCloud logo and diagrammatically configured as a network. Pizzagate has been created to address the events relating to the conspiracy theory of the same name and its consequences during the 2016 American presidential election campaign. The “fake news” that was deliberately spread about an alleged child pornography ring located in a Washington D.C. pizzeria apparently frequented by Hillary Clinton and members of her inner circle not only shows the manipulability of online audiences and the potential for distorted information being taken for facts, but, also, how false perceptions and memories (pseudo-threats) can form in the human brain despite no threat existing in reality, as fake news is engineered to be more phatic and attention-engaging than “real news”. Neidich’s works pose the following question, “Might the added interest such conspiracy theories manifested as fake news produces, for instance, in the rate of clicks (click-bait), have material consequences for the physical brain?” (20.11.2019)

Special features artworkn/a